Magento software boasts great popularity with more than two hundred fifty thousand vendors utilizing it for their e-stores. Magento shopping cart is a kind of soft that features lots of customization options. It is a self-hosted soft. Many vendors consider Magento software convenient because its array of features makes implementation of technical advances and customizations an easy process in their e-stores.
Magento software is a creation of two developers. Their names are Roy Rubin and Yoav Kutner. Back in 2007 they invented this program and later sold it to an e-trade giant.
Presently Magento software has 2 releases. Its Open Source version is good for anyone. Magento Commerce was created with big enterprises in mind. In our article we will cover the characteristics of Magento software intended for wide audiences.
Magento software is a solid system featuring wonderful options/capabilities. Yet Magento software shouldn’t be considered as a platform for a beginner. Vendors who possess little tech knowledge can have lots of issues with this soft. Magento software is rather intended for experienced sellers who also know some coding. Therefore, Magento software isn’t a good fit with small/new business enterprises. When such kind of merchants approach the staff about Magento software they get directed to partner company. Its name is Zoey Commerce. It is a completely hosted platform. In fact, it was created on the base of Magento shopping cart.
In spite of lack of simplicity in utilization of this program Magento software apparently is a wonderful solution for many businesses. Many famous online sellers utilize Magento software for their e-business. Recently Magento software has been awarded with some prizes and top positions.
Magento software has earned trust among big pool of vendors around the world. It includes Burger King and other widely-known enterprises. Magento software helps conduct many transactions every year.
Even though Magento software doesn’t basically require any fees to be paid when merchants get it, it has some implementation cost. They need to plan on payments to a host, for domains, extensions etc.
Vendors need to realize that Magento software is not as straightforward as some other programs.
Without knowledge of PHP it will require services of programmers. Most of the time vendors also hire designers to enhance the look and feel of the e-store. Downloading of Magento software is not difficult. However, after that there are tasks of finding server to host it and other issues.
For vendors with less tech abilities or not enough capital to hire help it is necessary to think about Magento software alternatives. One of them is called Zoey. It differs from Magento software. But its code was utilized to create Zoey. Many functions of Magento software is included in it.
You might ask what size business would benefit from the use of Magento shopping cart. It is obvious. The businesses that either have capital to hire help with its implementation or medium/large size companies with tech-savvy staff. Remember that building an e-store is not as simple of a process with Magento software. At least a programmer needs to be hired to help with heavy stuff in implementation process.
For merchants who start a new e-store and are really newbies in ecommerce Magento software can’t be a good choice. Instead of Magento software they will be better off with Shopify and similar platforms. They are easy to use and do not require any special knowledge.
As we already specified, you need to look for host if you want to utilize Magento software. Also the server must meet certain specifications. All the requirements are available on the site so you can download and take a closer look at them.
It is necessary to say that Magento software is in fact a user-friendly program. Its admin is very straightforward even though to implement/customize it is not as easy as some other alternative programs. So, it is a thing of paramount importance if you decide to get Magento software to turn to developers for constructing your e-store and implementation of its functionality.
For people who have tons of experience in hosted solutions as Shopify it might be a thing of great difficulty to even understand the instructions on Magento software install. The guide from the site contains detailed instructions. However, less tech-educated person may just keep scrolling up and down reading about Magento software without understanding what needs to be done or how to do it.
But Magento software has an alternative solution. It has a version which is a bit simpler to use. It is called Magento DevBox Beta. You can try this soft online. It doesn’t require download or installation on your server. But even this version will make you work for a number of hours if you are not a developer/programmer. The advice is to seek help from professionals. Then you won’t have to bang your head on the wall. If you wish to check the functionality, there is another way to do it. Testing of Magento software can be done using the demo.
Whereas Magento software is somewhat tricky to set up, it gets better when it comes to operation. It is quite easy and straightforward to manage once installed. The dashboard is very nicely designed and you can get to all tools easily.
If you want to automate your multichannel sales the best option would be Shopping Cart Elite. This software will make your life much easier. SCE will do many things from listing products to SEO marketing of your e-store. The staff is very professional and friendly. We can conclude that Magento software has very good set of characteristics. As far as marketing it offers coupon/discount options, creation of a group based on demographic location, wish lists and more. Its admin tools/features allow for managing of more than one site. Also it permits more than one user to be on it. CSV file is utilized for exporting data.
Guest checkout option is also a good feature that needs to be mentioned. As far as catalogs. they can include digital goods. Advanced tools allow displaying images clearly and display more than one image for one item. Quick checkout option and shipping/delivery to multiple addresses are also things that make Magento software attractive.
To read more about ecommerce solutions please take a look at our previously posted articles.